American colour company Pantone has chosen "universal favourite" Classic Blue, or Pantone 19-4052, as its colour of the year for 2020.
Announced 4 December, the Classic Blue colour is described by Pantone as "a reassuring presence instilling calm, confidence and connection".
"Associated with the return of another day, this universal favourite is comfortably embraced," it added.
The cobalt blue hue is also said to be associated with communication, introspection and clarity. Other benefits of the hue include aiding concentration and helping to re-centre thoughts, particularly in light of technology's accelerating developments.
According to Pantone, Classic Blue is already being used in fashion, interior design, textiles and graphic design.