A new agreement has been recently signed with San Carlo Alimentare, market leader in the production and distribution of salty snacks.
This new prestigious partner enters the group of Beyblade Burst licensees, the new generation of a phenomenal toy, whose sales reached No. 1 in France last Christmas and are rapidly growing all around Europe.
San Carlo Alimentare, already licensee for the first generation of Beyblade, takes part to the new licensing program, starting products releases in 2018.
Beyblade Burst first series has been broadcasted on K2 since September 2017. Beside Hasbro (master toy) there are already several licensees on board: Grani & Partners for buildable spinners for kiosks, Seven Spa for back to school, Bauli Spa for pandorino and colombina cakes, Easter eggs and other seasonal products. Other categories are under negotiation.