14/02/2018

Puma x Hello Kitty: an iconic duo #Foralltime

The model Puma Suede, born in 1968, is universally recognised as one of the most famous icon in the world of sports and sneakers. On the other hand Hello Kitty is the most celebrated Kawaii icon of the past forty years and her distinctive style and global fame make her the perfect match for Suede’s 50th anniversary.

The model Puma Suede, is universally recognised as one of the most famous icon in the world of sports and sneakers. On the other hand Hello Kitty is the most celebrated Kawaii icon of the past forty years and her distinctive style and global fame make her the perfect match for Suede’s 50th anniversary.

Puma x Hello Kitty sneakers are brightly red and available for kids and adults. Taking inspiration from Sanrio motto “small gift, big smile” the collection includes also accessories as a backpack, a gym bag and a cap branded PumaxHello Kitty. The line includes an apparel collection made of t-shirts, hoodies and pants. The collection PumaxHello kitty will be available in Puma Stores, Puma.com, Sanrio.com and selected shops from February 2018.

Everything related to the collection, from the red ribbon to the milk bottle, is a tribute to Hello Kitty: the bold colours, the attractive graphics and ironic details, everything contributes to make this collection really unique!